Privacy Policy

Last Updated: 26/07/2026

CarsAfric(“we,” “us,” “our,” or “Dealer”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website, interact with us, or purchase vehicles or services from us.

We operate in both the Republic of Ghana and the United States of America. This policy reflects our compliance obligations under the Data Protection Act, 2012 (Act 843) of Ghana , the Gramm-Leach-Bliley Act (GLBA) , and applicable U.S. state laws governing motor vehicle dealer consumer data .

By using our website or providing us with your personal data, you consent to the practices described in this policy.

1. Information We Collect

We collect personal data for purposes including providing services, processing transactions, and improving customer experience .

A. Information You Provide to Us

Identity and Contact Data: Name, address, phone number, email address, date of birth, and identification documents (e.g., driver’s license, passport, national ID).
Financial Data: Details of income, assets, investments, and other financial information for credit assessment and financing arrangements.
Vehicle and Transaction Data: Vehicle model, registration number, service history, and purchase details.
Employment Data: For job applications, we collect qualifications, vocational training, professional experience, and employment history.

B. Information Collected Automatically
When you visit our website, we automatically collect non-personal information to improve your experience:

IP Address and Log Data: Your IP address, browser type, operating system, referring website, and pages visited.
Cookies and Tracking Technologies: We use cookies to personalize content and analyze site traffic. Third-party tools may also collect non-personal information about your usage .

C. Information from Third Parties
We may receive data from business partners, credit bureaus, law enforcement agencies, and other legal sources as necessary to fulfill our obligations or with your consent.

2. How We Use Your Information

We process your personal data for the following purposes:

To provide products and services, including processing vehicle sales, test drives, and service requests .
To communicate with you regarding transactions, customer care, critical alerts, and promotional materials (where consent is obtained).
For credit assessment and financing eligibility.
To personalize offerings, recommendations, and advertising.
To improve our website, services, and customer experience.
For market research and customer satisfaction surveys.
To comply with legal, tax, and regulatory requirements .

3. Legal Basis for Processing (Ghana Data Protection Act)

Under Ghana’s Data Protection Act, 2012 (Act 843), we rely on the following lawful bases for processing your personal data:

Consent: You have given clear consent for us to process your personal data for specific purposes .
Contract: Processing is necessary for the performance of a contract with you (e.g., vehicle sale).
Legal Obligation: Processing is necessary to comply with the law (e.g., tax, regulatory reporting).
Legitimate Interests: Processing is necessary for our legitimate business interests, provided these are not overridden by your rights.

4. Sharing Your Information

We do not sell, rent, or trade your personal data to third parties except as described below:

Business Partners and Service Providers: We share data with third-party service providers, agents, and affiliated entities that perform services on our behalf (e.g., dealership management systems, marketing, analytics, cloud hosting). These parties are contractually bound to protect your data and use it only for agreed purposes .
Law Enforcement and Regulators: We may disclose personal data to law enforcement agencies, the Data Protection Commission (Ghana), or other regulatory bodies as required by law, for fraud prevention, or for national security .
Financial Institutions: We may share financial information with credit bureaus and lenders for financing and credit assessment.
Corporate Transactions: In the event of a sale, reorganization, or merger, we may transfer your data to the successor entity.

Important Note on GLBA Compliance (USA): Under the Gramm-Leach-Bliley Act, we protect the confidentiality of your nonpublic personal information and provide you with an initial and annual privacy notice. Our licensees and third parties with access to consumer data must comply with all applicable safeguards and may not require direct access to our data management systems without your express written consent .

5. Data Security

We implement appropriate physical, electronic, and managerial safeguards to protect your personal data from unauthorized access, modification, disclosure, or destruction . These include:

Encryption and access controls.
Regular internal and external security assessments .
Restricted access to databases to authorized personnel only.

While we strive to protect your data, no transmission over the internet is 100% secure. You provide your data at your own risk .

6. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy, or as required by law for tax, regulatory, or record-keeping purposes .

7. Your Rights

Depending on your jurisdiction, you have the following rights regarding your personal data:

In Ghana (Under Act 843):

Right to Access: To request access to your personal data and information about its processing .
Right to Rectification: To correct inaccurate, incomplete, or misleading data .
Right to Erasure: To request deletion of data that is excessive, out-of-date, or obtained unlawfully .
Right to Object: To object to processing for direct marketing or other purposes .
Right to Prevent Automated Decision-Making: To ensure decisions significantly affecting you are not based solely on automated processing.
Right to Withdraw Consent: To withdraw consent at any time, without affecting the lawfulness of processing prior to withdrawal .
Right to Complain: To lodge a complaint with the Data Protection Commission if your rights are violated .

In the USA (Under GLBA and State Laws):

Right to Access and Correct: To access and correct personal information held about you.
Right to Opt-Out: To opt-out of certain disclosures of your personal data to third parties for marketing purposes.
Data Security Requirements: You have the right to expect that your data will be safeguarded according to federal and state standards.

To exercise any of these rights, please contact us using the details in Section 10 below. We may require proof of identity to process your request.

8. Cookies and Tracking Technologies

We use cookies to:

Personalize content and enhance your browsing experience.
Analyze website traffic and usage patterns.

You can manage your cookie preferences through your browser settings. Disabling cookies may affect website functionality . We do not place Personally Identifiable Information in cookies.

9. External Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before sharing any personal data .

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

CarsAfric
Kofi Annan Street, Accra Ghana
+233 542 792174
[email protected]

For Ghana-Specific Privacy Concerns:

Data Protection Commission: +233-030 222 2929

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in legal, technical, or business developments. Material changes will be posted on this page with an updated “Last Updated” date. Your continued use of our website after changes are posted constitutes your acceptance of the revised policy .